Jingles in Radio Advertising – Why Use Them?

It’s no secret that some of the best–known, most successful and biggest brands

in the world rely on Jingles in their advertising to help brand them.

• They’re memorable.

• They can touch people on an emotional level.

• They create an image.

• They lend consistency to an advertiser’s spots.

• They make companies sound successful.

• They give a brand personality.

• They can target a specific audience.

• They help advertisers STAND OUT from the rest.